After the initial excitement of using AI, many teams risk becoming over-reliant on it. This post explores the "Pendulum Effect"—the natural journey from overuse to balanced application—and offers guidance on how to keep your team's unique human insight at the core of your work.
Your team has started using AI, and the initial results are exciting. Reports are being written faster, ideas are being generated more quickly, and productivity is up. But after a few months, you might start to notice something subtle. The marketing copy feels a bit generic. The strategic proposals lack a certain spark. The output, while efficient, feels shallow.
If this sounds familiar, your team is not failing. They are experiencing a natural and predictable stage in the AI adoption journey. It is a phenomenon we call the "Pendulum Effect," and understanding it is the key to moving from simply using AI to using it wisely.
