Origin Story
In 1999, a racist slur scorched WSU’s walls. Jahmad rallied a midnight protest inside Holland Library. Lightning struck the copper roof and surged through his megaphone. The bolt etched living glyphs into his skin, revealing culture’s hidden source code. Professors sheltered him, but the poison he tasted pushed him home to Tacoma, where Potential Unleashed Consulting became his launchpad.