For small business owners, AI brings both the fear of disruption and the hope for efficiency. We sat down with expert Summer Sorensen to find the sweet spot between robotic output and genuine human connection.
We are back with a Pulse Check to getting real insights from real people in our community. This isn't about Silicon Valley hype; it's about how technology is actually impacting small business owners right here, right now.
We recently sat down with Summer Sorensen, the self-proclaimed "Digital Marketing Nerd" behind Summertime Communications. Her entire business is built on helping small and medium-sized businesses (SMBs) find their voice and show up online. For a creative professional like her, AI isn't a simple binary of "good" or "bad." It is complicated.
She operates with what she calls "managed fears"—acknowledging the layoffs and market disruption—but she also sees "deep opportunities." Her balanced, practical take is exactly what SMBs need to hear. However, the most valuable lesson from our chat wasn't just about software. It was about authenticity.
